Every conversation starts with a message.
كل محادثة تبدأ برسالة.
Turn WhatsApp conversations into understanding, decisions, and follow-up — with Mufid, the AI agent working alongside your team.
The shift
Today's challenge isn't channels — it's managing conversations intelligently.
WhatsApp is now essential between businesses and their customers. But as messages multiply, the cracks show.
Messages slip
Requests wait; customers lose patience.
Cases go untracked
Conversations forgotten before they close.
Inconsistent replies
Every agent answers their own way.
Managers fly blind
No clear picture of what's happening inside.
Customer
Live now
Mufid · your AI teammate
Mufid answers. You decide.
مفيد يردّ. وأنت تقرّر.
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Knows your business
Answers from your snippets, articles, synced pages and docs.
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Speaks in your voice
You set the tone, length, and the rules it follows.
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Notices what matters
Detects intent, sentiment, and urgency — for routing and reports.
Your team, doubled
People and AI, in one inbox.
إنسانٌ وذكاء، في صندوقٍ واحد.
- Approve, edit, or take over anytime.
- Assign, tag, and collaborate with your team.
- Mufid hands off the moment it should.
What's measured improves
If it matters, it's measured.
إنْ كان مهمًّا، فهو مقيس.
Intelligence for every role
One intelligence, serving everyone.
ذكاءٌ واحد، يخدم الجميع.
Faster, sharper replies
Instant, accurate answers — anytime, in their language.
Assist, draft, summarize
Mufid suggests the reply, drafts it, and summarizes long threads.
Visibility, follow-up, metrics
Latest updates, work done, blockers, and the cases that need follow-up.
More than replies
Not a chatbot. A platform for conversation intelligence.
ليست روبوت رد. منصّةٌ لذكاء المحادثات.
Smart escalation
Mufid replies when the case is clear, and escalates what needs a human — right on time.
Internal threads
When a case gets complex, the team discusses inside the conversation itself — so the customer gets the best answer, without the mess.
Documents hub
Stop losing customer files in chats — organize, search, and link them to the customer's context.
AI WhatsApp templates
Describe what you need; the assistant drafts the right WhatsApp template in seconds.
Channels
Starts with WhatsApp. Grows with you.
يبدأ بواتساب. ويتوسّع معك.
Instant replies on your customers' favorite channel.
Web chat
Live chat on your site, in the same team inbox.
Turn email into structured, measurable conversations.
DMs with the same experience and intelligence.
Built for the GCC
We speak your customers' language.
نتكلّم لغة عملائك.
Arabic-first
Built for Arabic and RTL from the ground up — not bolted on.
Understands your dialect
Tuned for Gulf dialects and local market context.
Private by design
Your data is protected; privacy is built in.
The future of customer service isn't more agents, nor full automation — it's smart collaboration between people and AI.
We built Hamzat Wasl on that belief: Mufid replies when the case is clear, and the decision stays human when it matters. The technology disappears; people stay at the center.
— The Wasl team
Be the first to try Hamzat Wasl.
كن أوّل من يجرّب همزة وصل.
Happier customers · Higher productivity · No message left behind
We'll email you at launch · No spam